Engagements

Strategic Marketing at Enterprise Level

.

Dr Karen Hanvik works directly with boards, CEOs, and senior marketing leaders to reposition marketing as a strategically embedded enterprise capability. She does this by connecting board-level decision-making with accountability for sustainable, profitable value creation for the organisation.

Every engagement is one-to-one and personally delivered. The work is sharply focused, senior-centric, and system-led, grounded in the Strategic Marketing Value System™ and designed to unlock the full potential of each organisation’s marketing function.

Engagement Pathway

Engagment options

Engagements support organisations across the full journey of strengthening marketing’s contribution to enterprise value, following a structured pathway:

Identify → Define → Act

Organisations first gain clarity on how marketing currently contributes to enterprise performance, then define the strategic system required, and finally embed the operating capabilities that translate enterprise strategy into disciplined marketing decisions and measurable value creation. Engagements may be delivered as standalone interventions or as an integrated end-to-end programme.

Identify

Engagement: Strategic Marketing Diagnostic

Assess how effectively marketing currently contributes to enterprise value and identify the structural opportunities to strengthen strategic impact.

Define

Engagements: Programme | Board Advisory | Executive Workshops

Define your organisation's Strategic Marketing Value System™, including value drivers, decision frameworks, intelligence structures, and governance mechanisms.

Act

Engagement: Strategic Marketing Value Implementation

Embed the operating capabilities that enable marketing to translate enterprise strategy into disciplined investment decisions, effective go-to-market execution, and measurable value creation.

Engagement Philosophy

Empower
Growth

All engagements are grounded in a single principle:

Marketing creates enterprise value when it is designed, governed, and led as a value system.

Rather than optimising isolated activities, this work focuses on:

Positioning marketing as an enterprise capability rather than a functional discipline
Integrating marketing into board-level strategy, investment, and governance
Establishing strategic clarity before action or execution
Linking customer, brand, and growth decisions directly to revenue quality, margin, and long-term value creation

The work is underpinned by the Strategic Marketing Value System™, the enterprise framework that connects marketing activity to strategic direction, governance, and value creation.

Engagements

Engagements help organisations strengthen marketing capability through a structured pathway that moves from assessment, to strategic definition, to operating implementation.

Identify → Define → Act

Identify
Engagement:
Strategic Marketing Value Diagnostic

Define
Engagements:
Programme | Board Advisory | Executive Workshops

Act
Engagement:
Strategic Marketing Value Implementation

Identify

The Strategic Marketing Value Diagnostic

A focused leadership engagement providing direct, unfiltered insight into how marketing is operating as an enterprise value driver.

This diagnostic clarifies how marketing decisions, investments, and activities translate into commercial outcomes — including revenue quality, margin contribution, and sustainable performance.

It identifies where value is being created, where it is being diluted, and where strategic judgement or governance is constraining marketing’s effectiveness at enterprise level. This engagement often becomes the starting point for deeper strategic work, providing the clarity required for confident leadership decisions.

This engagement is typically used when:

Boards or CEOs require visibility of marketing’s strategic contribution
Marketing performance appears disconnected from enterprise outcomes
Investment decisions feel reactive, fragmented, or poorly governed
There is misalignment between marketing ambition and commercial reality

What it delivers:

A clear, evidence-based view of marketing’s current enterprise impact
Explicit articulation of value gaps, judgement gaps, and governance gaps
A strategic foundation for decision-making, prioritisation, and change
A practical, senior-level basis for repositioning marketing at enterprise level

Define

Programme: Repositioning Marketing at Enterprise Level

Eight-week, one-to-one strategic engagement

This programme is designed for senior leaders who need to understand why marketing is not operating strategically, and how it must be repositioned to operate as a fully effective enterprise capability.

The engagement moves beyond diagnosis into structured strategic repositioning. It establishes how marketing should be directed, governed, and evaluated in line with enterprise goals, board expectations, and long-term value creation.

This engagement is suited to organisations where:

Marketing is active but not strategically decisive
Leadership senses untapped value but lacks a clear path forward
Strategic intent, investment logic, and execution are misaligned
Marketing leadership needs a stronger enterprise mandate

What it delivers:

A clear enterprise-level role for marketing, aligned to strategy and governance
Embedded strategic judgement for prioritisation and investment decisions
A coherent structure connecting value creation, leadership decisions, and execution
A durable foundation for sustained, profitable growth

This is a strategic repositioning engagement that enables marketing to operate with enterprise legitimacy and clarity.

Define

Board Advisory

Board-level strategic marketing advisory supporting enterprise leadership, governance, and decision-making.

This engagement supports boards, CEOs, and non-executive directors in embedding marketing into enterprise strategy, investment decisions, and governance frameworks.

The focus is on strategic confidence to ensure boards have clarity on how marketing contributes to enterprise value and how it should be directed, evaluated, and governed.

This engagement is typically used to:

Strengthen board-level understanding of marketing’s enterprise role
Improve governance over growth, brand, and customer investment
Support strategic decision-making during periods of change or risk
Elevate marketing discussions beyond performance reporting

What it delivers:

Clear strategic framing of marketing at board level
Improved confidence in marketing-related investment decisions
Stronger alignment between enterprise goals and marketing direction
Ongoing strategic counsel grounded in value creation and governance

Define

Executive & Board Workshops

Focused strategic interventions at critical decision points.

Workshops provide short, high-impact engagements designed to create clarity, alignment, and strategic momentum when organisations face pivotal choices.

They are used selectively to support collective understanding and decision-making at senior levels.

Typical workshop applications include:

Aligning leadership around the enterprise role of marketing
Clarifying value creation priorities and trade-offs
Supporting major strategic, investment, or structural decisions
Resetting expectations between boards and marketing leadership

What it delivers:

A clear, evidence-based view of marketing’s current enterprise impact
Explicit articulation of value gaps, judgement gaps, and governance gaps
A strategic foundation for decision-making, prioritisation, and change
A practical, senior-level basis for repositioning marketing at enterprise level

Each workshop is designed around the specific strategic context, with outcomes focused on decision quality rather than discussion.

Act

Strategic Marketing Value Implementation

Strategic Marketing Value Implementation establishes the operating system that enables marketing to function as a governed value creation capability.

Building on the defined Strategic Marketing Value System™, the engagement embeds the practical frameworks, decision structures, and governance mechanisms that connect board-level value priorities to strategic marketing decisions, go-to-market execution, and measurable enterprise outcomes.

Intelligence

A structured intelligence system integrating enterprise priorities, market dynamics, customer insight, product performance, financial indicators, and strategic risks. This ensures marketing decisions are grounded in evidence rather than assumptions.

Judgement

Decision frameworks that guide how marketing investments are evaluated and prioritised. These structures support the development of strategic options, evaluation of trade-offs, and disciplined allocation of marketing capital.

Value Governance

Value dashboards and reporting frameworks that provide leadership with visibility into marketing’s contribution to growth, profitability, capital efficiency, and strategic assets such as brand strength and customer value.

Steering

Governance mechanisms that monitor performance signals, emerging opportunities, and strategic risks, enabling marketing investment and strategy to be adjusted in response to changing conditions.

Capability

Leadership coaching and capability frameworks that help marketing teams apply the system effectively, strengthening strategic judgement and aligning performance development with value creation.

Programme

Board Advisory

Workshops

Discuss Engagements for your Organisation

Schedule a Strategic Conversation

Arrange a strategic conversation with Dr Karen Hanvik to explore how the Strategic Marketing Value System™ can be applied within your organisation to establish marketing as a governed driver of growth, investment confidence, and enterprise value creation.

→ Arrange a conversation with Dr Karen Hanvik